Head of Online and Performance Marketing Team Lead (m/w/d)
You’ll be joining the team in a role that is at the core of our business, attracting new customers and retaining our loyal shoppers. We’re looking for someone to embody our brand and use their skill set to translate it towards meeting our business objectives.
Your mission:
Our performance marketing team leads must have strong analytical skills with a knack for creativity. As the specialist, you must have an innovative mindset and ambitious personality, feeling comfortable in a fast-paced, entrepreneurial work environment. You’ll be responsible for taking an idea from concept to implementation and optimizing for performance. Having great interpersonal and communication skills mixed with a positive attitude will set you up for success.
Your responsibilities:
- Ability to translate high level goals into strategic action plan
- The ability to demonstrate and articulate a process-driven approach to executing on email marketing, pay-per-click, content marketing, digital marketing, lead nurturing, and social media campaigns that deliver quality traffic/leads to sales
- Lead the online sales team, the e-commerce team and the retention marketing team
- Develop new strategies and tactics to improve the customer lifetime value
- Draft, own, and operate the performance marketing P&L including operations and staffing together with the managing directors
- Detailed understanding of data connections from all webshop connections including ERP, webshop, feeds, and marketing tools
- Metric focused algorithm gamification for performance channel growth
- Subject-matter expert on all performance platforms and ad type KPIs with the ability to communicate their meaning and formulate a creative brief for the media/comms team
- Ability to work cross functionally to build new intercompany processes with the goal of increasing efficiency and effectiveness of sales operations
- Constantly seeking ways to improve operational efficiency in your own work and the work of your team, while always seeking to develop junior staff towards senior positions
- Entrepreneurial attitude towards problem-solving by seeking to develop MVP answers to complex problems in order to rapidly test and learn
- Expert level in analytics with the ability to combine multiple data sources, manipulate data, and form a data driven hypothesis and solution
- Ability to develop, evaluate, and formulate a project plan for new revenue channels with controlling KPIs
- Own the ecommerce shops and conducting ongoing online shop testing and making user experience enhancements based on data-driven ideation, execution, reporting, and analysis
- Owner of all performance marketing projects with the ability to delegate, prioritize, and adjust based on most pressing business needs
- Trends & technologies: Continuous market monitoring, identification and evaluation of new online marketing trends and technologies.
With leadership experience
Areas
What you can look forward to:
- A committed, young team that exchanges ideas openly and regularly
- Flat hierarchies and a lively, appreciative corporate culture
- Flexible working hours with the option for home office
- Regular team events; drinks and fruit as standard in the office
- An environment where you have the chance to grow with your tasks and face new challenges
- Short distances, feedback culture, and promotion of your personal development
- Fair remuneration including a bonus model
- A contemporary equipped workplace in a loft office
- An extensive corporate benefit offer
Company Doctor
Paid Continuing Education
Voluntarily Engaged
Parental Leave
Job Bike
Employee Discounts
Agile Working
What we wish for:
- You bring 7+ years’ experience in Marketing with organic and paid acquisition and CRM management
- You have experience in being the creative lead in designing/creating visual ads, videos, and landing pages
- You're equipped with a strong optimization mindset about the costs and the revenue (make every euro count)
- Your holistic perspective on digital marketing with a strong understanding of how different marketing channels interact and affect one another makes you the perfect candidate
- You have an expert level in optimizing and scaling social media and digital marketing campaigns.
- You bring experience developing funnels using audience segmentation, A/B creative testing, retargeting methods, and KPI tracking
- You are skilled on an expert level with Google Analytics, attribution tracking, and measurement systems
- You have a strong background in Conversion Rate Optimization (CRO) and familiarity with data privacy laws across all major regions (US & EU)
With work experience
Languages
Skill set
About Zeitgeist GmbH
Wir sind ein unschlagbares Team. Unsere Begeisterung und Leidenschaft für unsere Produkte und Marken treibt uns an, denn wir bauen mehr als nur Uhren. Wir bauen ein Lebensgefühl.
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