Senior Demand Generation Manager B2B (m/f/d) - remote or hybrid
Permanent Employment
München
Senior Demand Generation Manager B2B (m/f/d) - remote or hybrid
Immediately searched (unlimited)
No salary specified
1 - 2 days per week homeoffice
We are the creators of Checkmk, a leading open source monitoring software. We are a strong team of software developers, technicians, open source enthusiasts and nerds who are passionate about helping small and large companies run their complex IT infrastructures reliably. We are growing quickly both in our German home market and internationally.
Your Responsibilities
- Drive growth by defining, developing, implementing and optimizing campaigns across digital channels to reach our target audience
- Manage the end-to-end implementation of campaigns – from brief and deliverables to set-up, nurturing workflows, measuring and optimizations
- Work closely with content writers, designers, marketing automation, community manager, video producers, webinar manager, SME’s, our digital marketing agency and more
- Own the demand generation campaign plan and calendar, informing and briefing the team and other relevant stakeholders on current and upcoming support for marketing campaigns
- Measure, analyze and report on the impact of paid marketing campaigns and provide guidance on future areas of investment and team learnings regarding what is driving revenue
- Develop and manage ongoing testing to further optimize ad creatives, landing pages and targeting
- Identify and evaluate new channels to reach our target market
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- You want and you can do more? Don´t worry, there are lots of other exciting tasks!
Occupational fields
Marketing Manager (m/w/d)
Marketing Generalisten
Marketing
Our Offer
We are a dynamic, fast growing and easy-going company where positive collaboration is very important. We are more than just colleagues; we have a strong team and a great customer community. For us, high autonomy and flat hierarchies are not just words on paper, but everyday life. With us you don’t work as one of hundreds or on purely theoretical questions but have an immediate positive influence. With our product, we make the lives of thousands of administrators easier and help them in coping with the increasing complexity of IT. Our customers love our product and your work helps to keep it that way!
We offer:
We offer:
- Work in a highly motivated and skilled team
- A dynamic environment and growth-oriented mindset
- Flexible and family-friendly working conditions in a stable environment with the option to work remote
- A wide range of opportunities for personal development
- A great office in the heart of Munich
- An attractive salary
Paid Continuing Education
Sport and Recreation Facilities
Company Pension Scheme
Agile Working
Flat Hierarchies
Your Profile
- 8+ years of experience in B2B marketing or demand generation, preferably in SaaS or technology companies
- You have an entrepreneurial mindset and want to get things done. You are driven by impact and want to be measured by results
- You have experience in managing campaigns across digital channels (paid ad platforms, blogs, review websites, communities and more), ideally for Europe and the U.S. market
- Excellent campaign management skills – briefing, planning, execution, owning the feedback loop, measuring and adjusting
- You have a strong opinion on how to measure the effectiveness of marketing campaigns within the B2B software space
- Continuous test-and-learn mentality
- Highly proficient at messaging and copywriting, turning complex topics into convincing stories that motivate people to take action
- Good mastery of landing pages best practices and Conversation Rate Optimization
- Previous experience with Hubspot, Hotjar and the Google online suite (Google Analytics, Google Tag Manager, Google Search Console, Optimize) will come in handy
- Experience working with various content formats such as videos, audio podcasts, etc.
- Exceptional written and communication skills, fluent in English. Fluency in German is a plus
At least 5 years of work experience required
Languages
English
Skill set
Werbekampagne
B2B-Marktforschung
Account Management
demand generation
HubSpot
Google Analytics
About Checkmk GmbH
We are the creators of `Checkmk`, a leading hybrid IT monitoring software for both cloud-native and traditional infrastructures and applications. Checkmk is available as open-source and commercial editions and built on a Linux platform. We are a strong team of software developers and DevOps, open-source enthusiasts and nerds who are passionate about helping small and large companies run their complex IT infrastructures reliably. Over the last four years we have grown from 20 to over 200 employees to support our customer growth in Europe, the US and beyond. Our colleagues currently live in Munich, Germany, Italy, Austria, Spain and Poland as well as in the US. We are a dynamic, fast growing and easy-going company where positive collaboration is very important. We are more than just colleagues; we have a strong team and a great customer community. For us, high autonomy and flat hierarchies are not just words on paper, but everyday life. With us you don’t work as one of hundreds or on purely theoretical questions but have an immediate positive influence. With our product, we make the lives of thousands of administrators easier and help them in coping with the increasing complexity of IT. Our customers love our product and your work helps to keep it that way!
Founded in 2007
100-249 employees
IT
Mittelständler
10 - 50 M € annual revenue
By loading the map, cookies are set as specified in our data privacy. Learn more.
Frequently asked questions
Who or what is Campusjäger by Workwise?
Campusjäger is part of Workwise - a job platform that supports you throughout your entire career. We take care of recruiting for various companies and accompany you through the entire application process. Via Campusjäger by Workwise you can find jobs for students and graduates. You can manage your applications in your Workwise profile. Learn more about the connection between Workwise and Campusjäger.
Is the job I see still available?
For jobs that are still open, you can click the 'Apply now' button. If this is not possible, the job has already been filled or temporarily deactivated.
Which documents do I need for my application?
That depends entirely on the job you are applying for. In many cases it is sufficient to upload your PDF resume or fill out your Workwise profile.
Where can I upload my records or documents?
You can upload your application documents in your Workwise profile. These can only be viewed by companies you are applying to.
Where can I find more information about the company?
You can find more information in the company profile of Checkmk GmbH.
Can I process my application afterwards?
Yes, this is possible. In your application overview you can view your information and make changes. If you have already been invited to an interview, editing is no longer possible. However, you can still add general information and upload additional documents in your profile.
How do I get news about my application?
In your application overview at Workwise you have an overview of the application progress at any time. Additionally, we send you emails about the most important status changes.
Can I send several applications at once?
The number of your applications is not limited. An overview of your applications can be found at Workwise.
Can other companies see where else I have applied?
No, companies can only see the applications they have received.
Can I also contact the company's contact person directly?
Personal contact is possible via chat as soon as you have been invited for an interview. Before that, you will receive all important status changes by e-mail. If you have any questions, you can contact your personal Candidate Manager:in from Workwise.
I don't think I meet all the requirements. Can I still apply?
Even if you don't meet all the requirements, you can make up for missing knowledge with additional skills. Use the application's questions to address your motivation and show the company why you are still a good fit for the job. If you don't meet many or all of the requirements, the application will not be successful.
What do I have to consider if I am not from Germany?
Please make sure to provide all necessary documents within your Workwise profile. It should include an EU work-permit (if you have no EU citizenship) and a CV at least. Depending on the position you are applying to, you could also be asked for a certificate of enrollment, a transcript of records or a language certificate. We would also recommend to inform yourself thoroughly in advance about visa regulations. Therefore you can use the official visa navigator from the Federal Foreign Office.
What do I have to consider if German is not my mother tongue?
Please take into account the job’s language requirements and make sure the requirements match your skills. In the job search you can use the language filter to find jobs without German language requirements. It is also helpful to provide language certificates. This section in our help center may support you during the application process.
Our job offer Senior Demand Generation Manager B2B (m/f/d) - remote or hybrid sounds promising? We're looking forward to your application.
Similar Jobs for you
Creative Strategist für Marketingstrategien (m/w/d)
Addictive One
Paderborn
Home office possible
40 h per week